Insta-Art: @PublicArtFund Prosperous #Art and Instagram Marriage

becoming middlebrow

Insta-Art: The Symbiotic Relationship between Art and Instagram

Instagram and Art is a public relations niche; it is mutually beneficial to both art institutions and visitors. 

Instagram is craze that continues to grow. This photography app is why #selfies and #saturdaybrunch posts are now overflowing your Facebook Newsfeed. Instagram is more than just cute pictures of your #cats or #cookies however. Its accessibility is a beneficial promotion of Public Art in New York City. I look to the Public Art Fund and their recent exhibition “Lightness of Being” as a model example for utilizing the social media venue Instagram as a way to spread awareness about current public art projects. In turn, this social sharing project creates a participatory environment for viewers to experience exhibitions on a grander scale by allowing them to tag and share their Instagram photos to the Public Art Fund’s social media websites.

For most millennials, taking…

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