Insta-Art: @PublicArtFund Prosperous #Art and Instagram Marriage

becoming middlebrow

Insta-Art: The Symbiotic Relationship between Art and Instagram

Instagram and Art is a public relations niche; it is mutually beneficial to both art institutions and visitors. 

Instagram is craze that continues to grow. This photography app is why #selfies and #saturdaybrunch posts are now overflowing your Facebook Newsfeed. Instagram is more than just cute pictures of your #cats or #cookies however. Its accessibility is a beneficial promotion of Public Art in New York City. I look to the Public Art Fund and their recent exhibition “Lightness of Being” as a model example for utilizing the social media venue Instagram as a way to spread awareness about current public art projects. In turn, this social sharing project creates a participatory environment for viewers to experience exhibitions on a grander scale by allowing them to tag and share their Instagram photos to the Public Art Fund’s social media websites.

For most millennials, taking…

View original post 307 more words

Advertisements